We crafted a visual system that goes beyond just a logo. Along with designing expressive, soft-yet-confident typography, we developed a custom illustration style that adds personality and charm to the brand. The illustrations bring the world of Bakedd to life, playful, comforting, and rich, while reinforcing the handcrafted essence of the products. Together, the logo and illustrated elements create a cohesive identity that feels sweet, memorable, and full of character.